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Get on Social Media & Don't Make These 4 Mistakes

Katie Scheer / Apr 7, 2015 10:00:00 AM

social_mediaWe all need to up our social media game.  Why?  Because:

  • 72% of online adults use social media (according to Pew Research Center’s Internet & American Life Project).
If you aren't on the "social" bandwagon or don't have a social media game plan, you now understand that you might be committing business suicide. Clearly, social media is where many of your customers are, and it is a platform for you to build your brand and reputation, engage more with your customers, drive more traffic to your website, and much more. How do you ensure that you are doing it right? Well, we have 4 great tips for you, thanks to a really good article and infographic that Huffington Post created in collaboration with American Express OPEN.

For you to best engage your audience and to get the most our of your social media investment, you should avoid these 4 blunders/mistakes:

AvoidingSocialMediaBlunders

Here's a bit more for you...all of your posts/interactions should be authentic to who your company/hotel is, and we definitely feel that you should balance fun with correctly done self promotion.  What is "correctly done self promotion"?  Our thoughts on two types of advertising you should do:

  1. Indirect advertising is posting pictures of your product without a call to action to buy, highlighting a wonderful customer experience, offering freebies such as tips for traveling in your area, and more.
  2. Direct advertising should be catered to your audience and should not be too "in their face" or pressurized.  DO NOT post and re-post about the same promotion/product on a daily basis.

Now jump onto social media and build your presence; you will be so thankful that you did!  We have just recently increased our presence, and the results have been so positive. (By the way- go ahead and follow/like us, and we will follow/like you back!)

Topics: Social Media

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