Jun 13, 2017 9:04:00 AM
Sep 17, 2015 10:00:00 AM
A commercial product, technology or service should never be sold on price alone. The seller who touts a cheaper price alone as a reason to buy will not last long. There is always someone willing or able to sell more cheaply.
May 14, 2015 10:00:00 AM
At the most basic level, effective marketing is good storytelling. It involves using a variety of means to communicate a cohesive message about your company. Part of that message relates to the products and services you offer, but the rest has to do with the experience, or even the benefit a consumer gets from doing business with you.
-Kirk Kazanjian, Driving Loyalty
Feb 19, 2015 10:00:00 AM
During the planning phase of your presentation, always remember that it's not about you. It's about them. The listeners in your audience are asking themselves one question—"Why should I care?" Answering that one question right out of the gate will grab people's attention and keep them engaged.
- Carmine Gallo, The Presentation Secrets of Steve Jobs