All too often we witness employees that do just enough in their customer service efforts, but this is not enough when you're trying to win loyal customers. For example, there are popular rules of "delivering good customer service" that nearly every company attempts to implement, but their employees do the minimum in their execution and upholding of these rules. Which rules am I referring to? Just keep reading to learn them, and let's make a pact that we don't let ourselves or our employees/coworkers fall into the category of doing "just enough." Instead, let's follow these rules correctly (as they are intended).