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ProTip: For More Creativity, Color Inside the Lines

Posted by Michelle Nitchie

Dec 3, 2015 10:00:00 AM

Stained_Glass.jpgCreativity loves constraint.  People often think of it in terms of artistic work—unbridled, unguided effort that leads to beautiful effect.  If you look deeper, however, you’ll find that some of the most inspiring art forms—haikus, sonatas, religious paintings, are fraught with constraints.  They’re beautiful because creativity triumphed over the rules…Creativity, in fact, thrives best when constrained.

-Marissa Mayer

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Topics: Marketing, Innovation, Inspiration

ProTip: Never Sell on Price Alone

Posted by Michelle Nitchie

Sep 17, 2015 10:00:00 AM

A commercial product, technology or service should never be sold on price alone. The seller who touts a cheaper price alone as a reason to buy will not last long. There is always someone willing or able to sell more cheaply.

- Geoff Ficke


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Topics: Branding, Marketing

What's Your Story?

Posted by Michelle Nitchie

May 14, 2015 10:00:00 AM

Chalkboard_StoryAt the most basic level, effective marketing is good storytelling.  It involves using a variety of means to communicate a cohesive message about your company.  Part of that message relates to the products and services you offer, but the rest has to do with the experience, or even the benefit a consumer gets from doing business with you.

-Kirk Kazanjian, Driving Loyalty

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Topics: Branding, Marketing

Another Take on Hospitality Trends for 2015

Posted by Jana Love

Apr 14, 2015 10:00:00 AM

millennialWhat are Millennials? According to, Wikipedia, Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980's to the early 2000's. 

Robert Rauch wrote an article, Top 10 Hospitality Industry Trends in 2015 that discusses the profile of a Millennial. The major focus for this group is exploration, interaction, and experience. Rauch says, "They are looking for a unique and novel experience and this has and will continue to command change within the market." 

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Topics: Business Skills, Customer Experience, Marketing, Hospitality Trends, Social Media

ProSolutions Blog - Educational tips and learning resources to help you to be a master of customer service and sales; to improve yourself personally, as an employee, and as a leader; and much more.

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