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Another Take on Hospitality Trends for 2015

Posted by Jana Love

Apr 14, 2015 10:00:00 AM

millennialWhat are Millennials? According to, Wikipedia, Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980's to the early 2000's. 

Robert Rauch wrote an article, Top 10 Hospitality Industry Trends in 2015 that discusses the profile of a Millennial. The major focus for this group is exploration, interaction, and experience. Rauch says, "They are looking for a unique and novel experience and this has and will continue to command change within the market." 

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Topics: Business Skills, Customer Experience, Marketing, Hospitality Trends, Social Media

Get on Social Media & Don't Make These 4 Mistakes

Posted by Katie Scheer

Apr 7, 2015 10:00:00 AM

social_mediaWe all need to up our social media game.  Why?  Because:

  • 72% of online adults use social media (according to Pew Research Center’s Internet & American Life Project).
If you aren't on the "social" bandwagon or don't have a social media game plan, you now understand that you might be committing business suicide. Clearly, social media is where many of your customers are, and it is a platform for you to build your brand and reputation, engage more with your customers, drive more traffic to your website, and much more. How do you ensure that you are doing it right? Well, we have 4 great tips for you, thanks to a really good article and infographic that Huffington Post created in collaboration with American Express OPEN.
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Topics: Social Media

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