Being successful at conducting sales conversations is not something that requires loads of training or preparation. Yes, you want to have the right tools on your training tool belt so you can be prepared, but you don't need to hold back from tackling sales success due to your intimidation or the lack of knowing some of the basics of selling. Basically, you just have to keep it simple (like we instructed in the K.I.S.S. ("Keep it simple, stupid!") article about customer service), and you will find it's easier than you think to simply be a sales rock star.