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ProSo Picks #2: Using Customer Service to Gain a Competitive Advantage

Katie Scheer / Aug 9, 2016 9:27:00 AM

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To get to a pot of gold with your business, you must take a path that focuses on exceptional customer service.  Service takes form in many different fashions—it's not just about how you treat the customer (although this is a HUGE part of it).  Customer service is also about:

  • anticipating the customer's needs and acting upon them before the customer asks. 
  • creating solutions that make things easier for the customer. 
  • understanding what needs to be done to tailor an experience to the primary factors that influence your customer's takeaway. 

Hungry for more?  Take a quick read of these great articles so you can hit that pot of business gold by learning ways that you and your team can make positive changes to your customer service strategy. 

 

To Make Hotels Great Again, You Have To Make A Story

While becoming masters of efficiency, structure, and landscape, many hotels (and their designers) have lost the element of art and creation when designing their buildings and themes. For customers to walk away from their travels having the most fantastic memories of their hotel stay, hotels could not only delivery impeccable service, but also have a destination that incorporates the theme of their location into all aspects of their design. Read on to learn more, gain some ideas, and to discover some examples.

"Great destinations create great stories that so personally shape you that you want to take a piece of them home. That’s why, since I was seven years old, I’ve been amassing a life’s collection of items that I call “honestly stolen.” From high to low design and all manner of kitsch, these artifacts represent times and places and adventures so indelible that I wanted to possess something to remind me of them. Now, as a designer, I have a deep appreciation for the power these artifacts have to..."

It’s Time to Make Customer Service Your Competitive Advantage

When customers make a purchase, they want to put forth minimal effort and receive easy service. Today, we are all about quick and efficient—so this means that all of us in the customer service arena need to learn how to work smarter in how we do service. What does this mean, and how is this done? Read on to learn more.

"One of the biggest misconceptions is that customers value brief moments of extraordinary delight over quick and easy help. But there is a harsh reality facing customer-centric businesses: any interaction with your support team is 4x more likely to drive customer disloyalty versus actually improving their experience.*

In fact, 67% of customers today prefer, and expect, self-service tools over talking to your team.* They expect quick answers and zero obligation to talk with a human unless..."

The Ultimate List Of Customer Service Skills That Managers Need To Master

In business, it is critical to have a full toolbox of customer service skills in order to be successful. The only way to gain and keep your customers' business is to demonstrate that you know how to properly serve and treat them, and this list of 30 skills is your key to the toolbox you need to have. Share this with all of your customer-facing team members too; it's a simple read with suggestions that are easy to implement.

"Have you ever said, 'I would like to speak with a manager?'

Most people have.

When a customer has a really bad experience, talking with a manager is the easiest way to get their needs met. So, managers deal with grievances that are too difficult for employees to solve.

They struggle with a full range of personalities, all of whom feel that they’ve been misguided, underserved, or genuinely ripped off by a business.

To de-escalate these situations, managers need to master a full toolkit of ..."


Want a customer service cheat sheet?  Not to worry—we have the tool for you.  Here you go...

Top 10 Customer Service Skills List


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Topics: Customer Service, Growth

Tips and resources on how to be a master of customer service and sales; to improve yourself personally, as an employee, and as a leader; and much more.

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