Communication is a prime factor in shaping the overall customer experience. How and when you communicate, by which mode, and with what tone are of utmost importance to get right. Each customer has unique needs and preferences. Are you taking this into account when you are communicating? Here are tips for you on this and some communication standards for you to consider...

In the workforce, one of the most important things we need to be constantly working on is bettering our communication. This entails both listening and making sure that you are being correctly heard. A company cannot run without streamlined communication as it’s the foundation of success. Whether you are in a management role, or you are an employee, it is important to hone in on your communication and listening skills.  

What we say and what our customers hear can have two totally different meanings. Be aware that many phrases that are used daily might need to be considered as to whether or not what's being said is leaving the best impression. Here is an example—the customer is paying for their purchase and says to the person handling the check out, "thank you."  Sadly, 9 times out of 10 the person checking them out will say, "you're welcome" and leave it at that. Isn't this backwards? The customer is thanking the seller?! This is such a pivotal moment in leaving the best, last impression. Although, "you're welcome", is a nice phrase, if the customer does not receive a sincere, "thank you", the "you're welcome" feels like and sounds like, "NEXT." 

When considering how all team members represent your business by what they say and how they say it, these statements below offer some reflection on what not to say. 

First impressions are paramount since they are highly accurate; how you are instantly evaluated can make or break your success. And you have heard before that a first impression is made within 5 seconds, but I believe it’s faster. Why? Personal experience– I get a feeling about something or a situation within 2 seconds (don’t you?). The science- 20 million billion bits of information move around our brains every second, and it calculates sounds, sights, smells, taste, touch, and thoughts in every moment at the same time (from The Phenomenal Experience). This means we need to up our game and make sure that we control the impressions that we are making.

Let's get knee deep into the fundamentals of the Sales Process. This new blog series will take the components of the sales process a little deeper; each component gives structure to the sales process. The sales process, in the basic form, is: The Opening, Advancing the Call, and Gaining their Commitment. So let's get started...