Hey, check out what’s “new” with ProSolutions! Over the course of 2 years (much longer than we thought), we have been working on a re-brand. This is the second re-branding experience that we have taken ourselves through in our “almost” 30-year run. These experiences give you permission, and require you, to explore the “what if’s.” What if we told our story in a different way, what if we brought in fresh new colors into our look, what if we changed our logo, what it we simplified, what if….
Ahhhhhhh...the new year! It always gives such a sense of renewal and inspired hope for all that can be accomplished. It's time to set goals, big and small, and to strategize just how each can be achieved. At ProSolutions, we have also set our annual motto, and this year it is "Anticipate and Accelerate." This is the driving force behind a lot of what we want to do this year, and we are excited to have you on the journey with us. Now what is most exciting, and is BIG news, is that we are soon unveiling a new look, colors, and logo. The path that has led us to where we are has inspired us, and while we will still consistently offer the same great products and service, we feel different. We have grown, matured, and changed, so our look no longer felt perfect. So we are kicking off 2018 with this teaser to you...the unveiling and changes will happen over the next few months, and we can't wait to get your feedback. Cheers!
Topics: Branding
Topics: Business Skills, Branding, Leadership and Management
A commercial product, technology or service should never be sold on price alone. The seller who touts a cheaper price alone as a reason to buy will not last long. There is always someone willing or able to sell more cheaply.
At the most basic level, effective marketing is good storytelling. It involves using a variety of means to communicate a cohesive message about your company. Part of that message relates to the products and services you offer, but the rest has to do with the experience, or even the benefit a consumer gets from doing business with you.
-Kirk Kazanjian, Driving Loyalty
During the planning phase of your presentation, always remember that it's not about you. It's about them. The listeners in your audience are asking themselves one question—"Why should I care?" Answering that one question right out of the gate will grab people's attention and keep them engaged.
- Carmine Gallo, The Presentation Secrets of Steve Jobs
Topics: Business Skills, Branding, Feature and Benefit Selling, Communication, Sales and Selling