How are you maximizing your business' customer service through social media? Do you have eyes on all platforms?
These days, businesses must have a dedicated social media employee or team to monitor any and all comments and complaints that cycle in. Approximately 70% of customer service complaints made on Twitter go unanswered by the tagged businesses. This is a perfect example of poor customer service, and social media is changing the customer service world by making complaining as easy as 140 characters or less.