Selling doesn't come naturally to most, and it can feel intimidating and scary. The reality is that most everyone that works needs to know how to sell because in some capacity, in some way, they either directly or indirectly influence the company's sales volume. So the best way to get over the fear and intimidation is by being prepared. To be prepared, you have to have thorough knowledge, a winning game plan, and lots of practice. These things, coupled with "practicing by doing," will greatly diminish these hesitations. One thing to note: if someone in sales does not have at least a slight amount of nervousness, he/she has lost the edge and passion behind gaining a sale, so don't allow yourself to get complacent.