10 Targeted Ways To Help Your Customers Fall In Love With Your Business

Posted by Jana Love

May 17, 2016 9:04:00 AM

love.jpgHow do you make your customers fall in love with your business? A crucial part of any business is building and nurturing the relationship. However, today an unhappy customer has a very powerful weapon to voice their opinion- it's called social media and the web. This is why it's even more critical to create memorable experiences so that they can fall in love with your business. 

Focusing on creating excellent and memorable experiences for your customers is a business opportunity everyday. Too many businesses today fall short of this, which gives you the perfect opportunity to court and nab new customers. 

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Topics: Customer Feedback, Honesty and Trust, Expectations, Follow-Up

ProTip: What Do Your Customers Want?

Posted by Michelle Nitchie

Jul 23, 2015 10:00:00 AM

What_Do_You_WantNever assume you know what your customers want. 

-Renee Evenson, Customer Service Training 101

While this tip seems so obvious, it's a lesson we can all keep refreshing ourselves on.  It's still so easy to get it wrong, plus it pertains to so many areas: customer service, sales, marketing, problem resolution, and on and on.

Let's looks at a couple of specific sample scenarios to see how it applies.

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Topics: Being Attentive, Listening, Customer Service, Customer Feedback, Sales and Selling

5 Customer Service Myths

Posted by Jana Love

May 26, 2015 10:00:00 AM

I recently selected an airline that I had never flown before, and to my surprise, if possible, will never fly again. The overall feeling I had about my experience with this airline was not just about money, it was the way they made me "feel" about how they choose to do business. Just my efforts to check in to my flight was made difficult. Instead of just letting me check in, I had to sign up for their frequent flier program, regardless if I wanted to or not. Also, their website was not user-friendly. I learned while checking my bag in at the airport the day of my flight, had I checked the bag in online, the charge would have been about half cost and every bag gets a charge. Where is the customer care in that, especially when the website didn't navigate easily? They boldly, proudly, and in a condescending manner, said, "Do not give us 'that look' when the beverage cart comes around, and we charge you for water, because this airlines charges for everything." Interestingly, after this announcement, the two people sitting in my row both said they were warned by their friends not to fly this airline. 

All of this got me thinking about how many people on that flight felt like my row felt, and would they complain or just leave without comment? How dangerous for a company to have this large of a disconnect with their customers. My choice was to comment, which I hope informs this airline of my experience, however, sadly most will not complain to the company, but they will tell many about their poor experience

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Topics: Customer Experience, Customer Feedback, Communication, Customer Complaints

ProTip: Who Should Set Your Standard for Quality?

Posted by Michelle Nitchie

Feb 12, 2015 10:00:00 AM

ProTip_Quality_Hand_WritingIn many service businesses, the industry—not the client—defines quality.  In advertising, when most creative people say, "That's a really good ad," they don't mean that the ad might build the client's business.  They just mean that it has a good headline, good visual—it's good.  Neat.  Cool.  Many architects treasure buildings that are enormously inconvenient for the people who work inside.  Still, architects call them great buildings.  Ask: Who is setting your standards—your industry, your ego, or your clients?

-Harry Beckwith, Selling the Invisible

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Topics: Business Skills, Customer Feedback, Innovation, Discovery and Questioning Skills

ProSolutions Blog - Educational tips and learning resources to help you to be a master of customer service and sales; to improve yourself personally, as an employee, and as a leader; and much more.

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