Today, we are going to focus on why you, the consumer, should join rewards loyalty programs and why you, perhaps employed within the hospitality industry, should be capitalizing on the benefits that can be gained from them. Lots of trends happen in the hotel business and one of the latest is an emphasis on Loyalty / Rewards Programs. Rewards programs are easy to sign up for and are free, so why not? Just for signing up you get on their email mailing list so you can see all the deals that each hotel offers. Even if you do not exercise the “deal” it’s great to see what is out there and being offered.