Samsung had a problem. Its culture was static and inward-looking. Then, in the early 1990s, Lee Kun-Hee, chairman of the South Korean electronics giant, made a decision that would reshape his organization and create a blueprint for globalization. He sent a handful of the brightest young employees to far-away corners of the globe to immerse themselves in the culture, learn the language, and build networks so that someday Samsung would know how to supply those markets. What an amazing investment in the future.
- Verne Harnish, The Greatest Business Decisions of All Time