Let's stop faking it. Deliver the customer service that you want to receive, and sell honestly in such a way that you would want to buy from you. Consumers today seek and crave authenticity since there's too much garbage always getting in the way of the truth and what's genuine. No more acting or saying what you think will give you the best end result. Instead, speak the truth and make yourself proud. Yes, this is your Oprah moment, and you too could become rich (if you aren't already).

What is good leadership?  It starts with leading by example.  Don't expect your staff to do something if you're not doing it yourself.  Absolutely every single thing you ask or require of your staff you must also be willing to do yourself.  This doesn't mean you need to do their jobs, but it does mean you should know how to and you should be willing to pitch in when necessary.  It also means you need to abide by all of the same rules, and you must be consistent.  Many owners try to justify their bad behavior by telling me, "Yeah, but I am the boss."  But all that their employees see is a boss who is lazy and two-faced.  You can't exempt yourself just because you're in charge.

-Tabatha Coffey, Own It!

The factor that has the highest impact on the impression of a buying experience is how the customer feels they are being treated. Understanding the importance of this is essential for all businesses because it is what is needed in order to build loyalty.  So let's amp up our customer service by making all of our customers feel VALUED and GOOD!  5 easy ways, with supporting tips, to make this happen:

How do you make your customers fall in love with your business? A crucial part of any business is building and nurturing the relationship. However, today an unhappy customer has a very powerful weapon to voice their opinion- it's called social media and the web. This is why it's even more critical to create memorable experiences so that they can fall in love with your business. 

Focusing on creating excellent and memorable experiences for your customers is a business opportunity everyday. Too many businesses today fall short of this, which gives you the perfect opportunity to court and nab new customers.