As we begin to get comfortable with the New Year, it's always interesting to look at what is being discussed and predicted for the months ahead. Skift is an online news magazine that puts out reports on the hotel industry's automated future. Associate Editor at Skift, Deanna Ting says, "We make our predictions for some of the biggest trends that will impact the hospitality industry and the overall guest experience." 

Trends in the hospitality industry will always continue to evolve from year to year. Skift reported that last year's trends centered around mega mergers and acquisitions, as well as direct booking wars from online travel agents. 2017 promises to be a year of change, especially with the new administration, not to mention our new President is a hotelier. 

What are Millennials? According to, Wikipedia, Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980's to the early 2000's. 

Robert Rauch wrote an article, Top 10 Hospitality Industry Trends in 2015 that discusses the profile of a Millennial. The major focus for this group is exploration, interaction, and experience. Rauch says, "They are looking for a unique and novel experience and this has and will continue to command change within the market." 

A key to longevity, success, and profitability is to stay on top of trends, and it's even more optimal to be the trendsetter.  We do market research and competitor analysis at >3,000 global hotels per year so we witness, see, and hear what initiatives are being implemented and what is trending in this fast-paced, highly competitive industry.  Here's our professional take on the top hospitality trends that you should capitalize on in 2015: