There's no better way to market your company or to add some "pow!" to your credibility than to have your satisfied customers do the work for you.  When you give these happy customers the power to make a difference in your business, they automatically become more emotionally invested in the relationship and your company's success.  Everyone likes to know that their voice has been heard and that they have made a positive impact, so why wouldn't you capitalize on your biggest marketing asset- your current customers- by empowering them to help you to be better and to earn more business?

Saying many things usually communicates nothing.  Horace Schwerin and Henry Newell, in their helpful book Persuasion, described their test of two commercials for the same car.  Commercial one was single minded: It talked only about performance.  Commercial two went further.  It pointed out that in addition to exceptional performance, the car offered outstanding styling, a choice of several models, and excellent economy.  

After showing subjects the two commercials, the testers asked viewers if either commercial might make them switch to that brand of car.  Six percent answered yes, the performance spot would make them consider switching.  But what about the second commercial, with all that valuable added information-how many were affected by it?  Not one.  Zero percent.

-Harry Beckwith, Selling the Invisible

The [Apple Store/iPhone] television ads are effective because in thirty seconds they paint a picture of a problem and offer a solution.  For example, in one ad for an app called Shazam, a narrator says, "You know when you don't know what song is playing and it's driving you crazy?  With the Shazam app, you just hold up your iPhone to the song, and within seconds you will know who sings it and how to get it."  The taglines are always the same: "That the iPhone.  Solving life's dilemmas one app at a time."  The ads prove that establishing problems and offering solutions need not be time consuming.  Don't spend too much time getting to the punch line.

- Carmine Gallo, The Presentation Secrets of Steve Jobs

Second, find out how frequently your clients use your service.  How much do they buy?  When?  This is particularly vital issue for service providers to understand.  Often there are opportunities to increase client patronage that you are not aware of now.

- Jean Withers and Carol Vipperman, Marketing Your Service

Make it easy.  As a part of any employee orientation there should be time spent on noticing and reacting to the opportunities on when and how to make purchasing easier for the consumer.  Executive retreats would benefit from spending a day (or more) on evaluating the ease for the consumer to do business with their company.  The world of consumer purchasing has changed, and some companies are more in tune to these changes than others.  Consumers today are web-educated, mobile app data explorers who react to the best deal that they can understand.  Marketing messaging has, in many cases, overwhelmed the consumer.  So what's the answer?  Keep it simple/easy.