In our ProSo world, we live and breathe improving customer experiences.  It's the foundation of our business, supports every effort, and is at the core of every service we provide.  Truth be told- it's a bit of a thorn in our sides because we can't just be a "normal" customer in our day-to-day lives.  Every time we are the customer (and not on the ProSo clock), we over analyze and evaluate the experience.  We constantly think of what was done right, what could be done better, and more. This means our team is the perfect resource for creating a customer loyalty cheat sheet.  So here I present to you what a company can do to sell us and keep us coming back for more...

Did you notice that none of our tips are complex, cost you a lot, or require lots of training?  It's simple stuff, people.  And thanks to the laziness of many businesses and the staff it employs, the customer expectation is so low that it really takes very little to gain our loyalty.  And if you take your effort just one step further, we could walk away blown away and will want to tell others about you.  Remember- that's your best, cheapest marketing! 

Let me leave you with one final message: customer loyalty is priceless.  Do what it takes to build your customer loyalty.