Customers come in all shapes and sizes.  And some just like to complain.  Constantly.  And that is very frustrating, stressful, and frankly annoying.  One customer can disrupt your company's entire day by making an unrealistic demand, and your team can be sent into a tailspin trying to figure out how to satisfy this ridiculous request and to make this customer happy.  Or, how about the customer that calls and asks for a solution, but has no suggestions for how and what should be implemented?  All of these details are then left up to you and your team, which can lead to uncertainty and a bit of insecurity since all of you might think you understand what is best, but you have nothing to guide you on how close to the mark you will be.  None of these scenarios are fun, so for the betterment of our business and employees, we have to learn how to navigate through each type of customer relationship and the unique characteristics included with them.  That way, we can care for each customer in a better manner, which will improve their overall satisfaction and increase the morale of your team.

Businesses aren't successful by chance.  Someone, who may be you, has to focus and have the vision for what it takes to thrive in today's economy and to continue to provide exceptional service to a demanding consumer market who has high expectations.  Might sound complicated, but let's make it easy and go back to Basics 101.  How about you simply embrace and teach our "FOCUS" concept, which is a simple method that truly focuses on successfully serving your customers?  It always comes back to paying attention to service and delivery when you want to move your needle of success and increase your sales.  Right?

Mastering customer service requires you to first master customer conversations. Why? Conversation is the foundation of the customer experience. Each time you communicate with your customers you are paving the road that defines the future of your relationship with them. Your goal is to travel a long road with them, so you need to ask yourself if your conversations are building trust, moving you closer to more sales, effective with resolving questions/concerns, and more.