How are you maximizing your business' customer service through social media? Do you have eyes on all platforms? 

These days, businesses must have a dedicated social media employee or team to monitor any and all comments and complaints that cycle in. Approximately 70% of customer service complaints made on Twitter go unanswered by the tagged businesses. This is a perfect example of poor customer service, and social media is changing the customer service world by making complaining as easy as 140 characters or less. 

This past holiday season, my husband and I decided to take our 2 college-aged daughters and our 2 high-school-aged sons on a family trip in lieu of Christmas presents. After searching online for great holiday destinations, my husband and I decided on Quebec City, Canada. We thought a trip with experiences would have a longer lasting impression on them and would make great family memories. Lovely memories were accomplished along with so much more ~ a lesson from the heart.

Thank you to everyone for your continued partnership/readership this year; we look forward to a wonderful 2019 ahead!

It's an obvious and fitting time of year to discuss "giving thanks." It's certainly a time of reflection as we pause and think of all that we are thankful for, both personally and professionally. In business, the #1 thing we should be thankful for is our customers. It should come as no surprise to you that we are thankful for them, but do they feel appreciated? A simple "thank you" to them has become such a habit and ordinary part of our scripts and emails, so do you really think they pause when they hear or read those words and think, "Wow, they really appreciate me and the business I am giving them"? 9.5 times out of 10, the answer is no. 

You only get out of it what you put into it. So how much effort are you putting into making sure that your customer service and sales practices are top notch? Do you have training and quality assurance measures in place?  If not, you might be losing out on untapped revenue.  Never fear- we have some delicious ideas for your "pudding" so you will know what to do to make sure that you are putting in what it takes to make a difference (difference= more revenue!).