It’s no coincidence that companies that deliver outstanding customer service are industry leaders and innovators. So why aren’t companies focusing on improving the service that they deliver? It seems like this is a no-brainer; however, companies get too lazy, caught up in the day-to-day, and/or don’t want to invest the time and money on mandating a focus on service excellence. Don’t be one of these companies- it’s careless and brainless.