The happiest customers are those who you make feel good.  Do you focus on making your customers feel good?  This goes beyond just delivering a great product or service.  You need to also acknowledge that the best way to make a customer feel good is to say the right things and to do the right things.  When you get these right, your customer will walk away pleased, tell others about you, and come back to do business with you again.  Focusing on what you should say to your customers to reap positive results, here are 8 key things that should be a consistent part of your language and customer communication strategy...

We are all shocked and deeply saddened by the events of this past weekend that so tragically impacted Orlando and our entire country. Orlando is one of the great cities of the United States, and it has served as “home” to our business for many years.  What occurred is unspeakable and horrifying, and as we go forward, we are united and coming together to help, heal, and fight.  Our thoughts and prayers are with the families and friends of the many innocent victims, as well as all of the people of Orlando and the United States.  We give thanks to first responders, doctors, nurses, grief counselors, and to all acting in love.  

Sales is all about leading the prospective buyer to making the decision to buy your product through exploratory understanding of their needs. If these steps have been successfully executed, then the final steps are not only necessary, but they are also in keeping with the natural flow of the call. We find that for some sales people, the cost of this final step is too high. Instead, they choose a polite and perhaps "safe" approach of, "Let me know if this is something you would like to consider?" 

For hotels, the competition for securing sales and catering business is at a high. This record-breaking level of competitive demand is not forecasted to stop any time soon, so what can hotels do to maximize the amount of business that they reel in?  Differentiation is key. 

In the beginning, I thought inviting people to lunch was a good idea.  Then at one of the lunches, I found out that an individual had worked the overnight shift, changed out of uniform, and caught a couple of hours of sleep prior to joining me for lunch.  This person didn't have enough time to go home and come back for our lunch, and didn't want to miss the opportunity to accept a lunch invitation from the CEO.  From that day forward, I knew that I had to have meals with staff members at rotating hours to fit into their schedules, not into mine.  Even to listen, you have to make yourself available to the logistic needs of others.

-Dr. David Feinberg, former CEO of the UCLA Hospital System, quoted in Prescription for Excellence

How do you make your customers fall in love with your business? A crucial part of any business is building and nurturing the relationship. However, today an unhappy customer has a very powerful weapon to voice their opinion- it's called social media and the web. This is why it's even more critical to create memorable experiences so that they can fall in love with your business. 

Focusing on creating excellent and memorable experiences for your customers is a business opportunity everyday. Too many businesses today fall short of this, which gives you the perfect opportunity to court and nab new customers.