We have all experienced the frustration of ineffective communication. There are so many reasons why this happens, and I certainly could stand to challenge and improve my own communication skills. Limited vocabulary or the inability to convey what you are thinking plays into this. Think about a person in your life that you feel is a great communicator, what do they say or do that puts them in this category for you? Conversely, think of that person that is only interested in what they can get out of the conversation. Their self-serving intentions become manipulative and exhausting. Creating the form of communication called "win-win" you must take each other's goals into account and work towards mutual understanding. Everyone benefits in win-win communication.