Most people are not comfortable being judged themselves and therefore tend to err on the side of caution when they have to put their personal assessment of a colleague in writing. What they don't realize is that an excess of diplomacy can actually produce consequences just as damaging as those created by an unduly harsh approach. By squandering an opportunity to deliver meaningful criticism, they deprive both themselves and the employees they are evaluating of any practical benefits. They turn the process into an exercise in futility, and a time-consuming one at that.
- Kelly Robertson, V.P. of Sales for Art Merchandising