From the very first second that you meet a prospective customer, you must have your A-game turned on. Then, every single interaction thereafter should reflect that same level of attention to the service you are giving with the impression that you are making. So how do you get there? It certainly starts with your employees; those who are on your front line and are the faces of your business. Are they happy employees? Well, they need to be. We have effective tips to help get them there if they are not. The quality that your business delivers is what will keep customers knocking on your door and telling others about you. Make your goal to be iconic, like Gucci has been, in your service, delivery, and quality. Read on for some great, quick articles to help you get there.

(Originally posted on 11/5/13. Refreshed and enhanced in order to further capitalize on the popularity of the info.)

A key ingredient to creating a "wow" customer service experience is your ability to be attentive and to actively engage through the use of strong listening skills.  We have to be attentive during every interaction with the customer, otherwise there will be a disconnect between what the customer is saying, both verbally and nonverbally, and what you are doing.  We must give our customers our complete attention so we can truly understand what is being said; simply listening to and hearing what customers say is not enough.  The words being spoken are just the beginning.  You must pay attention to all of the extra, little things. 

In the last two months we had two very different hotel experiences in two different beach towns. The impressions that were left with us are so contrasting. I have now truly realized how my overall happiness, like many of today's travelers, is driven by the experience rather than the money I spend or save. There is much for every business to learn from this, which I will summarize after you first read the snapshots of our two hotel stays...

This is no joke! Check out April's ProActive Special.