As our world moves more and more into the digital space, it's important to keep up to some degree. Knowing your clientele is key to knowing how far into the digital spectrum you need to go. Making your business at least social media friendly will keep you up-to-date with technology.  

Each new year we like to review and highlight any significant trends surfacing in the industry. To help us this year, Sommet Education  released a report that identifies the top trends that will influence the hospitality industry in 2019. Sommet examines 5 key areas discussed below, and the full report is linked above. Sommet says, "Despite the increasingly traversal nature of the hospitality industry, the importance of retaining the human touch and a customer-centric approach remains a common thread running through the key trends of 2019." I couldn't agree more. Personalized interactions should always be a company focus. 

At the start of 2018, our President and Vice President of ProSolutions, Jana Love and Katie Scheer, emphatically encouraged our executive team to take two work days out of the year to step away from our desks, emails, computers, and phones in order to volunteer in any manner of our choosing. Our mission was simply to select a cause we are passionate about, take a photo, and report back on our experiences. I looked forward to receiving our internal company newsletter each month so I could see pictures and read about my comrades philanthropy passions and experiences. Because ProSolutions is home-based and our executive team is spread across five states, it was amazing to see the many diverse ways we were able to make an impact in our communities, while serving a variety of different causes: from volunteering with an organization who supports those with Downs Syndrome, to the homeless or hungry, to raising guide dogs and natural disaster relief. There were so many ways our team made an impact over this past year. We have found that this positive impact extends past just those people and organizations that we are helping, which is another reason why Jana and Katie implemented this new volunteering program.

A new year means new beginnings and new opportunities for success. We look forward to being a part of the wonderful possibilities that 2019 holds for you and your business. Happy New Year!

Thank you to everyone for your continued partnership/readership this year; we look forward to a wonderful 2019 ahead!