The factor that has the highest impact on the impression of a buying experience is how the customer feels they are being treated. Understanding the importance of this is essential for all businesses because it is what is needed in order to build loyalty.  So let's amp up our customer service by making all of our customers feel VALUED and GOOD!  5 easy ways, with supporting tips, to make this happen:

In the service industry, awareness is a must. You have to be fully aware and fully present to give the level of service that makes people take notice and want more.  Walt Disney ~ "Do what you do SO WELL that they will want to see it again and BRING THEIR FRIENDS." Chances are your customers are doing business with some of the world's finest service organizations, and because of that, your company's service experiences will be compared. So you need to ask yourself, how do we measure up in comparison?

We have such an opportunity to make a great impression just by the attention we provide. Customers want to be noticed and heard, and if you fall short, your ongoing success, customer loyalty, and referrals to others will be at risk.

The happiest customers are those who you make feel good.  Do you focus on making your customers feel good?  This goes beyond just delivering a great product or service.  You need to also acknowledge that the best way to make a customer feel good is to say the right things and to do the right things.  When you get these right, your customer will walk away pleased, tell others about you, and come back to do business with you again.  Focusing on what you should say to your customers to reap positive results, here are 8 key things that should be a consistent part of your language and customer communication strategy...

For hotels, the competition for securing sales and catering business is at a high. This record-breaking level of competitive demand is not forecasted to stop any time soon, so what can hotels do to maximize the amount of business that they reel in?  Differentiation is key. 

You are in business, which means you have customers.  Where there are customers, there are difficult customers.  We have all been put in that tough position of dealing with a very unhappy customer, and at times, we have a hard time keeping our cool.  Here are some simple quotes, along with my take on them, which will give you advice and tips for handling these tough customers and situations...