When you are struggling, in a rut, or bored with your sales, it's time to go back to the basics. Professional athletes do it, and you should too. For example, let's say you are a track super star who is now losing races. Your track coach will tell you to focus on swinging your arms from your shoulders (not with your elbows), relax your hands (rather than keeping them tightly balled), and more. Small tweaks like these can shave seconds off your race time, which can lead you to 1st place again. Similarly, if you want to improve your sales, "getting back to the basics" is the surest way for you, and your team, to improve your conversions which equates to an increased bottom line. Being sloppy or lazy is not affordable in sales. Here's the most basic tip for success: know how to ask the right questions so you can effectively feature and benefit sell with a smooth, polished, and natural approach. This is a critical and very easy skill that is within your reach. Keep reading...